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News
Royal Purple Is the It-Girl Color Of 2026
13+ hour, 12+ min ago (303+ words) Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen…...
Fashion People Are Swapping Oversized Blazers for This Elegant Style
3+ hour, 12+ min ago (211+ words) Every elegant dresser I know is adding a waisted blazer into autumn 2026 capsule wardrobe. Scroll down to see and shop my edit of the best. Defined by its fitted silhouette around the waistline and flaring into a looser hemline, waisted…...
The It Girls Already Know: This Is the Shoe Color Trend to Wear With Black Pants This Fall
2+ day, 8+ hour ago (312+ words) Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson…...
Forget Tennis Skirts—At This Year's US Open, The Chicest Attendees are Wearing This Timeless Accessory
2+ day, 10+ hour ago (95+ words) Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over eight years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a…...
"There's a Witch in All of Us": The Practical Magic 2 Glam Team Spills Hair and Makeup Secrets
3+ day, 1+ hour ago (296+ words) I Asked 2 Pro MUAs for Summer Makeup Inspo—Every Under-$10 Product They Influenced Me to Use This MUA Is an Expert in Model-Off-Duty Makeup—6 Must-Haves for Blurred Skin, Contoured Lips, and Doe Eyes The Pros Have Spoken: These 6 Hair Colors…...
Harry Styles and Jacob Elordi Can’t Stop Wearing The Same Viral Trainers
3+ day, 1+ hour ago (562+ words) No, Harry Styles and Jacob Elordi don't share a stylist. But the frequency in which they wear the same trainers suggests otherwise. Read through to unpack the viral pieces of clothing you'll find in both their wardrobes. Circulating in the…...
The Fall Outfit Combination That Will Make You Look Like an Olsen
3+ day, 13+ hour ago (142+ words) The sweater, jeans, and shoe combination that will make anyone look like an Olsen twin in fall 2026. On Ashley Olsen: The Row Margaux 15 Bag ($4995) The good news is that you don't need an all-Row wardrobe to re-create the look. The…...
Forget Black—Hailey Just Paired Leopard Print With This Color For Date Night
3+ day, 12+ hour ago (389+ words) Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW,…...
This Fall Skirt Trend Hasn't Gone Out of Style Since Princess Diana Wore It in 1995
4+ day, 12+ min ago (369+ words) Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los…...
Chic Women in Their 50s Don’t Fly in Trainers—They Wear This Instead
4+ day, 1+ hour ago (220+ words) A long-haul flight might have the majority of us arriving to the airport in stretchy waistband. Not Nicole Kidman, who arrived at the airport dressed in Parisian wardrobe staples. Concluding the witchy press tour for Practical Magic 2, which included debuting…...