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News
I Asked 3 Tastemakers—These Fall Hair Accessories Will Make Any Outfit Look More Expensive
6+ hour, 19+ min ago (266+ words) 5 It Girl–Approved Color Trends That Will Be Everywhere Come Fall 5 Fall Trends I'm Already Spotting All Over L.A. Pencil Skirts! Suede! Satin Jackets! Here's Everything WWW Editors Are Wearing for Fashion Month The finishing touch you didn't know you…...
I'm Willing to Bet These 15 Violet Grey and Bluemercury Staples Will Sell Out By September 20
6+ hour, 19+ min ago (527+ words) When WWW associate beauty editor Alyssa Brascia told me that this satin-finish foundation "smoothed [her] texture like weightless Spackle," I immediately added it to my cart. I'll be wearing a brightening color corrector over concealer this fall. Trust me, it…...
I Did a Double-Take When I Saw These Elegant Trends Had Landed in M&S
10+ hour, 19+ min ago (514+ words) From elevated outwear to a walk on the wild side, these are the five autumn trends hitting the high street, courtesy of Marks and Spencer. As a result, I’ve scoured through their website and pinpointed five autumn trends for 2026 that…...
I Wanted to Treat My Hollow Under Eyes Without Filler—These 9 Creams Work
11+ hour, 19+ min ago (383+ words) It's one of the hardest aspects to treat, but these hardworking products help lift and support collagen production. Ahead, a breakdown of what exactly causes under-eye hollowing and the very best products on the market to treat it. As Dr…...
Royal Purple Is the It-Girl Color Of 2026
21+ hour, 19+ min ago (303+ words) Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen…...
Your Season. Your City. Your M&S
16+ hour, 50+ min ago (14+ words) WWW x M&S - Your Season. Your City. Your M&S Who What Wear...
From Alex Mill to Leset: TK Buzzy Brands Worth Adding to Your Shopbop Cart This Fall
10+ hour, 19+ min ago (277+ words) Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office,…...
Fashion People Are Swapping Oversized Blazers for This Elegant Style
11+ hour, 19+ min ago (211+ words) Every elegant dresser I know is adding a waisted blazer into autumn 2026 capsule wardrobe. Scroll down to see and shop my edit of the best. Defined by its fitted silhouette around the waistline and flaring into a looser hemline, waisted…...
The It Girls Already Know: This Is the Shoe Color Trend to Wear With Black Pants This Fall
2+ day, 16+ hour ago (312+ words) Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson…...
Forget Tennis Skirts—At This Year's US Open, The Chicest Attendees are Wearing This Timeless Accessory
2+ day, 18+ hour ago (95+ words) Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over eight years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a…...